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SS26 CATALOGUE
Elevating seasonal storytelling through cross-functional collaboration and purposeful design
The SS26 Wholesale Catalogue was created to showcase DUER’s Spring/Summer 2026 collection to global retail partners through a refined, sales-focused editorial experience. As the lead designer, I collaborated closely with the wholesale, product, and development teams to craft a catalogue that balanced brand storytelling with merchandising clarity.
This project involved aligning seasonal creative direction with technical product specs, lifestyle photography, and clear information hierarchy—ensuring the catalogue served both emotional impact and commercial function. From grid system development and layout design to final print production, the work reflects my attention to detail and ability to bring strategy, design, and storytelling together in print.
The catalogue’s success was made possible by the incredible cross-functional effort behind it—shaped by input from DUER’s wholesale leadership, product experts, and development team, whose insights and support were instrumental in bringing it to life.
DESIGN LEAD
Shara Hamed
ART DIRECTION
Marc Canigal
PROJECT MANAGEMENT
Christina Bullieta
COPY
Joni McKervey
PROJECT
Interactive Digital Catalogue
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FW25 CATALOGUE
Launching into DUER with storytelling, structure, and strategic clarity
The FW25 Wholesale Catalogue marked my first major project after joining DUER as a Graphic Designer—and it quickly became a deep dive into the brand’s retail rhythm, voice, and visual system. Tasked with translating the Fall/Winter 2025 collection into a cohesive print piece for global retail partners, I collaborated across departments to ensure the final catalogue reflected both DUER’s bold identity and evolving product innovation.
Working closely with the wholesale, product, and development teams, I led the design and layout of the catalogue, balancing lifestyle storytelling, technical garment specs, and merchandising flow. The process involved building a flexible grid system, refining typographic hierarchy, and preparing final files for press—all while learning the cadence and collaboration that drives DUER’s creative process.
This project laid the foundation for my understanding of DUER’s brand language and was a powerful introduction to the cross-functional teamwork that makes each seasonal launch possible.
DESIGN
Shara Hamed
ART DIRECTION
Andrea Husky
COPY
Nadia Gillies
PROJECT MANAGEMENT
Christina Bullieta
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HANDS AS SYSTEM
Reimagining connection through touch, material, and circular design
Hand as System is a contemplative editorial and material-based project that investigates how communication design can foster deeper relationships between communities, the natural world, and the systems we live within. Inspired by the Earth Logic Fashion Action Research Plan and systems thinking by Donella Meadows, this project responds to the urgent need for sustainability and decolonized design practices within the fashion industry.
Using handmade, pale blue paper as a canvas—dyed to evoke calmness and our elemental connection to water—I embroidered geometric and circular forms with wood fragments collected from the alpine landscapes of Joffre Lakes and the riversides of Chilliwack. These forms, grounded in place and shaped by hand, symbolize the five fingers of a hand—each representing human agency, care, and the power of touch in mending systems of disconnection.
By shifting away from fast-paced, extractive fashion practices, this project embodies a slower, more intentional process rooted in craft, community, and ecological reverence. It calls for communication design to act not just as a messenger, but as a bridge between brands, people, and the planet.
CONCEPT + ART DIRECTION
Shara Hamed
DESIGN
Shara Hamed
PHOTOGRAPHY
Shara Hamed
EMBROIDERY + PAPER MAKING
Shara Hamed
TOOLS + MATERIALS
Handmade, Dyed Paper (Pale Blue)
Wood Fragments (Joffre Lakes, Chilliwack River)
Embroidery Thread
DEVELOPED FOR
Studio I, Master of Design Program
Emily Carr University of Art + Design
INSTRUCTOR
Katherine Gileson
SUPERVISOR
Hélène Day Fraser
See the full project here → Link
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RE–FORM
Repetition, renewal, and the poetry of waste
Re-Form is a material and visual exploration that investigates how recycled design practices can deepen our relationship with the origins of materials—challenging conventional ideas of waste and unlocking new pathways for sustainability in art and design.
Rooted in the Latin prefix “re-”—to return or do again—this project embraces the cyclical nature of creation through a 12-day routine of daily collage-making. Using discarded fabric scraps, leftover paper, and IKEA offcuts, I created compositions inspired by the balance, color, and harmony found in nature. Each piece reflects a moment of intentionality, emerging from a meditative engagement with material, texture, and color theory.
These tactile collages speak to a design philosophy centered on care, resourcefulness, and reflection. Displayed together as a cohesive wall installation, the collection becomes a quiet but powerful invitation to reconsider waste—not as an end, but as the beginning of something beautiful and meaningful.
ART DIRECTION
Shara Hamed
DESIGN
Shara Hamed
PHOTOGRAPHY
Shara Hamed
TOOLS + MATERIALS
Recycled Fabric Scraps (including IKEA offcuts)
Recycled Paper
Mixed Media for Framing & Display
DEVELOPED FOR
Studio I, Master of Design Program
Emily Carr University of Art + Design
INSTRUCTOR
Katherine Gilson
SUPERVISOR
Hélène Day Fraser
See the full project here → Link
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VOYAGE
A visual meditation on movement, memory, and healing
Created in response to the prompt, “How might facing our trauma, past hurt and vulnerability help us build stronger relationships with ourselves and others?”, VOYAGE is an editorial project that explores emotional depth through bold visual language.
Combining photography, typography, and material textures, the piece reflects on the act of moving through pain and into connection. Contrasts between geometric forms and organic surfaces echo the inner tension of vulnerability and growth, while the layout mirrors a journey—inviting viewers to slow down, feel, and reflect.
Through this work, I investigate how design can hold emotional narratives, and how visual storytelling can serve as both a mirror and a bridge—deepening our relationship with ourselves and those around us.
DESIGN
Shara Hamed
ART DIRECTION
Shara Hamed
PHOTOGRAPHY
Ali Etrati
Matej Balaz
STUDIO SETUP
Extenso Studio
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Brand Refresh: Repositioning a legacy wellness brand for a modern market
At Omega Nutrition, I led a comprehensive brand refresh to modernize and elevate the company’s visual presence across all consumer and digital touchpoints. Rooted in the company’s long-standing commitment to quality and wellness, the refresh focused on reimagining the brand for today’s health-conscious and digitally connected audience.
My work spanned art direction, packaging, bilingual label design (English and French), web design, and the creation of marketing and e-commerce content. I also produced photography and videography assets, developed NFT launch materials, and crafted social media and email marketing campaigns. The goal was to create a cohesive, contemporary brand experience that felt both trustworthy and future-forward, all while staying true to Omega Nutrition’s roots in natural health.
This project reflects my ability to lead full-spectrum brand evolution projects, integrating design strategy, storytelling, and technical execution across print, digital, and content platforms.
ROLE
Art Direction
Packaging Design
Print Production
Label Design (English & French)
NFT Design (Genesis Collection)
Copywriting
Photography & Content Production
Videography (Facility & Product Content)
E-commerce Product Photography
Web Design (UI & UX for Shopify)
Social Media Strategy & Content Design
Presentation Design
E-mail Marketing (Klaviyo)
DELIVERABLES
Packaging & Label System
Website UI/UX Redesign
Shopify E-commerce Integration
Full Brand Content Suite (Photo, Video, Social, Email)
NFT Genesis Launch Materials
COLLABORATORS
1. Mykal Machon: Web development
2. QuickFire: Marketing Agency
3. Jacknife: Branding Agency
4. Globe Printers: Collateral Prints
5. Great Little Box: Label Prints
5. Nik Ferrario: Designer Intern
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HOPE IN ACTION
Mobilizing hope through visual storytelling and leadership
Hope in Action is a project born from my involvement in the Mobilizing Hope: 2021 Student Leadership Symposiumunder the theme Building Hope Through Radical Truths. Nominated as a student leader, I was tasked not only with contributing to discussions of resilience and systemic change but also with bringing my graphic design skills to visualize the collective spirit of the event.
Working alongside Cicely Belle Blain—a renowned author, activist, and anti-racist consultant who led the keynote session—I created a series of infographic posters that distilled the symposium’s core messages into powerful, accessible visual artifacts. Designed with care and intention, these graphics aimed to extend the symposium’s impact beyond the event itself, giving attendees tools they could carry forward into their own communities and work.
This project reflects my belief that design can be an agent of social change—bridging radical ideas and everyday action through clear, empathetic storytelling.
ROLE
Leadership Nominee & Event Visual Designer
Infographic Poster Design
Visual Storytelling
Art Direction
PROJECT
Hope in Action | Mobilizing Hope: 2021 Student Leadership Symposium
DELIVERABLES
Infographic Poster Series
Visual Summaries of Key Themes (Hope, Intersectionality, Social Justice)
KEYNOTE SPEAKER
Cicely Belle Blain
Whatch the full event here → Link
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ILLUSTRATIONS
Playful experiments in illustration, and creative exploration
ust for Fun is a collection of personal creative experiments where I explore ideas outside the boundaries of formal client work. From playful illustrations to spontaneous photography and conceptual visual studies, this space allows me to reconnect with creativity purely for the joy of making.
These projects reflect my curiosity, love for storytelling through visuals, and willingness to take risks and test new ideas. They remind me that creativity thrives when there's room for spontaneity, imperfection, and fun—and often, it’s in these unstructured moments that new ideas for future projects are born.
PROJECT
Personal Explorations | Ongoing