![](https://freight.cargo.site/t/original/i/d7fbc25af9021ae815cc8a66c10083531065cffc885a9bd141f42ea368f78cee/Web.portfolio.png)
Service:
+ Logo Design
+ Brand Identity
+ Brand Identity
Client:
Washington Commanders
Faculty:
Eric Lee - UFV
Washington Commanders
Faculty:
Eric Lee - UFV
Year:
2023
2023
The Washington Commanders are a professional American football team based in the Washington Metropolitan area founded in 1932.
Mission: To introduce a renewed logo design that embodies inclusivity, diversity, harmony, and honour to the sport community and Washington Commanders' fans.
︎ Brand Guide Presentation ︎︎︎ View
Colour Palette:
![](https://freight.cargo.site/t/original/i/a965d235885fdc5d6720db2c6c60294ff830883031f77150b6f379d276000ea6/WW.png)
![](https://freight.cargo.site/t/original/i/f6ef24ff71f534e3c622177cbc76dc891ec8b6017a4875d1ecc60947d7fdd96e/WW-4.png)
Logo Construction:
![](https://freight.cargo.site/t/original/i/7e9c43abf65db798eb3c88792694fc145ea22775bf04e1f4229ff90775628f51/WW-6.png)
Responsive Logo:
![](https://freight.cargo.site/t/original/i/8fdeb36b5a4825e467a3d8ea9c69d6ebd9af2a9accab29f3fbd25f8b02cd9362/WW-21.png)
![](https://freight.cargo.site/t/original/i/e43378614914f6f06ffaf47e59bf25a6ee4eac4d6e1f0bddd537bedbb8c70862/Web.portfolio16.png)
![](https://freight.cargo.site/t/original/i/b288d9217152389eefcc77531be1624884a2cf300366fbb0c234d76b69c7d29b/WW-6.png)
Logo Elements & Variations:
![](https://freight.cargo.site/t/original/i/b3bfbea02093591ecc64b7d5df2d92cb175101f4e1497141c9a7265d40620e00/WW-2.png)
![](https://freight.cargo.site/t/original/i/447b16c1dcdb9d31d1a14758f8882b6d0897aa28c3e3f0a6aaaf35cd667e395d/WW-20.png)
![](https://freight.cargo.site/t/original/i/cd98dd653ebd6f66709478b56cd9496dd991203a758d9356d6750f1a12b66ab5/WW-8.png)
Process:
![](https://freight.cargo.site/t/original/i/976d0a423702d37ff5b28d58359d20162dd9501794e417496df9fbb9eb347e35/Screenshot-2023-10-29-at-11.53.15PM.png)
![](https://freight.cargo.site/t/original/i/6796ac439fc40631a1c771fbd1a8e1f3a8dbb530e8c90673dc54189becaa056e/Screenshot-2023-10-29-at-11.53.20PM.png)
![](https://freight.cargo.site/t/original/i/9107a09e051852feed635dc6e0ef139b1a0e94d5dfca43d649723f292e9c7e68/WW-10.png)
![](https://freight.cargo.site/t/original/i/668a129e546bb4765da995aa421dd40bc4f7dae55fe2abacf234197fefeacae2/WW-9.png)
![](https://freight.cargo.site/t/original/i/2aed20bbac92440d3db412aa123d7d086868d966799c12ec2ae8f2a891d3f4b3/WW-11.png)
![](https://freight.cargo.site/t/original/i/92e608ce43353787f461cf77c8150285c203abe9aa762426834194ed1ba6e221/WW-13.png)
Favicon & Social Logo:
![](https://freight.cargo.site/t/original/i/29ef03a431adcbdc7ded3630e40d065a157c29a006872e7259c677e797c384b4/WW-12.png)
Study of the Current:
![](https://freight.cargo.site/t/original/i/a3d5795148005a54ad913fea1e80546cb2df5656fda5caeaa65f30d5344ca185/WW-14.png)
Mood-Board:
![](https://freight.cargo.site/t/original/i/8bd9e0dda052009b2717d1ea274905c9b37af8ed5c56379b453e3cf9d72467f5/WW-15-15.png)
Re-name:
![](https://freight.cargo.site/t/original/i/924f4254c60ea704d02ba6e2876f8c9af642d3ddcb520d347c2ce5443906df8c/WW-15-16.png)
![](https://freight.cargo.site/t/original/i/2e26a0a366635cffb8280943802c1ac73fce48c22b03e1742dd279c2e0abc4bb/WW-21.png)