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SS26 CATALOGUE
Elevating seasonal storytelling through cross-functional collaboration and purposeful design
The SS26 Wholesale Catalogue was created to showcase DUER’s Spring/Summer 2026 collection to global retail partners through a refined, sales-focused editorial experience. As the lead designer, I collaborated closely with the wholesale, product, and development teams to craft a catalogue that balanced brand storytelling with merchandising clarity.
This project involved aligning seasonal creative direction with technical product specs, lifestyle photography, and clear information hierarchy—ensuring the catalogue served both emotional impact and commercial function. From grid system development and layout design to final print production, the work reflects my attention to detail and ability to bring strategy, design, and storytelling together in print.
The catalogue’s success was made possible by the incredible cross-functional effort behind it—shaped by input from DUER’s wholesale leadership, product experts, and development team, whose insights and support were instrumental in bringing it to life.
DESIGN LEAD
Shara Hamed
ART DIRECTION
Marc Canigal
PROJECT MANAGEMENT
Christina Bullieta
COPY
Joni McKervey
PROJECT
Interactive Digital Catalogue