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FW25 CATALOGUE
Launching into DUER with storytelling, structure, and strategic clarity
The FW25 Wholesale Catalogue marked my first major project after joining DUER as a Graphic Designer—and it quickly became a deep dive into the brand’s retail rhythm, voice, and visual system. Tasked with translating the Fall/Winter 2025 collection into a cohesive print piece for global retail partners, I collaborated across departments to ensure the final catalogue reflected both DUER’s bold identity and evolving product innovation.
Working closely with the wholesale, product, and development teams, I led the design and layout of the catalogue, balancing lifestyle storytelling, technical garment specs, and merchandising flow. The process involved building a flexible grid system, refining typographic hierarchy, and preparing final files for press—all while learning the cadence and collaboration that drives DUER’s creative process.
This project laid the foundation for my understanding of DUER’s brand language and was a powerful introduction to the cross-functional teamwork that makes each seasonal launch possible.
DESIGN
Shara Hamed
ART DIRECTION
Andrea Husky
COPY
Nadia Gillies
PROJECT MANAGEMENT
Christina Bullieta