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Brand Refresh: Repositioning a legacy wellness brand for a modern market
At Omega Nutrition, I led a comprehensive brand refresh to modernize and elevate the company’s visual presence across all consumer and digital touchpoints. Rooted in the company’s long-standing commitment to quality and wellness, the refresh focused on reimagining the brand for today’s health-conscious and digitally connected audience.
My work spanned art direction, packaging, bilingual label design (English and French), web design, and the creation of marketing and e-commerce content. I also produced photography and videography assets, developed NFT launch materials, and crafted social media and email marketing campaigns. The goal was to create a cohesive, contemporary brand experience that felt both trustworthy and future-forward, all while staying true to Omega Nutrition’s roots in natural health.
This project reflects my ability to lead full-spectrum brand evolution projects, integrating design strategy, storytelling, and technical execution across print, digital, and content platforms.
ROLE
Art Direction
Packaging Design
Print Production
Label Design (English & French)
NFT Design (Genesis Collection)
Copywriting
Photography & Content Production
Videography (Facility & Product Content)
E-commerce Product Photography
Web Design (UI & UX for Shopify)
Social Media Strategy & Content Design
Presentation Design
E-mail Marketing (Klaviyo)
DELIVERABLES
Packaging & Label System
Website UI/UX Redesign
Shopify E-commerce Integration
Full Brand Content Suite (Photo, Video, Social, Email)
NFT Genesis Launch Materials
COLLABORATORS
1. Mykal Machon: Web development
2. QuickFire: Marketing Agency
3. Jacknife: Branding Agency
4. Globe Printers: Collateral Prints
5. Great Little Box: Label Prints
5. Nik Ferrario: Designer Intern